Ready To Paint

The uncompromising yet successful pursuit of the design principle «form follows function» brings together the two very different companies OPEN Cycle and DT Swiss.

Whether it be bicycle frames (OPEN Cycle) or, as in the case of DT Swiss, wheels: Both companies share a common goal, which is to offer timeless, high-quality, functional and thus sustainable industrial design in the form of everyday objects with an esthetic added value

As part of the «Ready to paint» design competition, the bicycle is given a place of honor as the archetype of ingenious, timeless and yet highly functional industrial design, and equally as a «work of art» in the truest sense of the word.

Bicycle frame

OPEN bicycle frame

Wheelset

DT Swiss wheelset

Bicycle jersey

CUORE bicycle jersey

stool

Artek chairs

Client: DT Swiss Date: August 2020

Service: Product design, Graphism