The uncompromising yet successful pursuit of the design principle «form follows function» brings together the two very different companies OPEN Cycle and DT Swiss.
Whether it be bicycle frames (OPEN Cycle) or, as in the case of DT Swiss, wheels: Both companies share a common goal, which is to offer timeless, high-quality, functional and thus sustainable industrial design in the form of everyday objects with an esthetic added value
As part of the «Ready to paint» design competition, the bicycle is given a place of honor as the archetype of ingenious, timeless and yet highly functional industrial design, and equally as a «work of art» in the truest sense of the word.
OPEN bicycle frame
DT Swiss wheelset
Client: DT Swiss Date: August 2020
Service: Product design, Graphism